3 Ways To Increase Customer Retention With Digital Marketing

Before you even talk of getting new customers under COVID, many small businesses would like to retain their existing customers, but many of these business owners don’t know where to start. Three ways how you can leverage digital marketing to improve your customer retention are to use an SMS messaging platform to send alerts and mass messaging, to leverage Facebook to engage with your customers, and to reach out to your customers with email. 

Read on and discover how you can use these 3 simple customer retention strategies to improve your customer retention metrics.

One way to improve customer retention that works so well is to use the services of an SMS messaging platform to reach out regularly to prospective and current customers while giving full control of all alerts and messages received. The secret to getting this to work for you is to make sure you only send catchy promotions, useful information and important product updates while at the same time making sure that the messages are short enough to be consumed on the go.

Now that most customers are forced to communicate through their smartphones and portable devices, this is a very effective strategy. It is said that 80% of SMS messages get read within a couple of minutes of being sent. These SMS alerts can be used to send your customers coupons as well, which can greatly boost repeat business.

The second way you can improve customer retention in your business is to engage your customers through social media sites such as Facebook. With people locked in at home you can bet that many are spending a lot of time on social media.

This is a good time to be reaching out to your customers, not necessarily to market your products or services, but to get to know them better, to show them that you care. This builds trust and loyalty, which will pay big dividends in terms of customer retention.

Ask your customers what your business can do to make their lives easier during this Covid Crisis. If you sell products, maybe you can offer them a complementary service, and vise-versa – if you offer a service, maybe you can deliver a complementary product that makes their lives easier.

Finally, the third way how to improve customer retention under Covid is to leverage email, both for marketing your product or service and to get to know your customers better. This is a great time for business to discover a human face!

Don’t forget that as a business owner you are also a member of the community. If you’re having your products delivered to your customers by a third party service or business, email offers you a good way to follow up with your customers.

Everybody likes to have a great post-purchase experience – you don’t want your customers thinking that they are only important when you want their money! Email is also a great medium to use to educate your customers, and to give them post-purchase materials so they can get the most out of their purchase.

As you can see, retaining your customers under COVID may be a bit harder because you can’t meet them face-to-face, but with some outreach through digital marketing you can do a lot to improve your customer retention. You'll want to leverage SMS marketing, social media sites such as Facebook, as well as email to engage your existing customers to build loyalty and trust through this difficult period.

With these 3 simple strategies you can build a great relationship with your customers, which is key to getting them to buy from you again and again – and to give you referrals. Get started today… with digital marketing your customers are only a click away!