3 Ways How to Market Your Small Business Effectively Under COVID

Many small businesses would like to improve their marketing during this COVID crisis but this is proving to be difficult because there is little relevant information out there. Three ways to promote your small business during COVID are to focus on digital marketing, pivot your marketing strategy to meet the current needs of your customers, and to take a closer look at what you can offer people as a small business owner and as a member of the community.

Read on and discover how you can use these 3 simple changes to market your small business during these COVID times.

One way to promote your business in this crisis is to focus your marketing on digital marketing strategies, or in other words to leverage the internet and social media. Now that everyone is locked in at home, both small and big businesses are having to shift their marketing and promotion online

If you haven’t already done so now is the time to start leveraging social media marketing or PPC.

Another change you can make to market your business better in these COVID times is pivot your marketing strategy to meet the current needs of your customers. Given that most people are under lockdown, this means their immediate needs are different, and with this, their spending needs are different.

What can your business offer to your existing customers and new customers to help them in this pandemic? If you’re offering products, maybe you need to look at partnering with a delivery service to deliver your products to people’s homes. If you offer a service, maybe you need to find creative ways how to deliver your service to customers under lockdown or quarantine.

Finally, it's important to think of ways how you can step in as a small business owner and as a member of the community to extend services, products, or assistance to help people in this COVID crisis. This helps your business on two levels. (1) Your business will be seen as one that offers solutions in a time of need, and (2), this will go a long way towards keeping you brand top of mind.

As you can see, marketing your business during this COVID period comes with challenges, but this does not mean all is lost. There is a lot you can do to improve your situation and the health of your business. You'll want to focus on digital marketing, pivot your marketing strategy to meet the current needs of your customers, and to take a closer look at what you can offer people as a small business owner and as a member of the community in the crisis.

Use these 3 simple marketing strategies to boost your marketing, and your bottom line, during this COVID crisis. You might find that you’re making life easier for your wider community in the process!